Head of Marketing - North America

Join us to shape the future!
Teamtailor is a global Employer Branding and ATS SaaS platform used by over 13,000 companies, 250,000 users, and available in 90 countries worldwide. 🌍
Working at Teamtailor means being part of a dynamic, fast-paced tech company that values impact and responsibility. Our workplace fosters an environment where everyone can contribute meaningfully to the growth of the company. 🎉🥳
Teamtailor is growing in North America, and we’re looking for a Head of Marketing to define how we win here. You’ll be our first senior marketing leader on the ground representing US & Canada, setting the NA marketing strategy and acting as the voice of the market to our global teams in Sweden.
This is a director-level individual contributor role. You will have the backing of our global Brand & Creative, Product Marketing, and Growth teams. Your job is to decide what the North American market needs, make the case for it clearly to global stakeholders, and then drive it forward, hands-on where it counts.
Key Responsibilities:
Build and own the NA marketing strategy
Develop the go-to-market and marketing strategy for the North America, covering brand, product marketing, and demand generation

Identify what the NA market needs from us (positioning, messaging, content, channels, partnerships, product priorities) and build the business case for it

Translate market realities into clear recommendations for global leadership, and align global priorities with what will work locally

Set the NA marketing roadmap, goals, and KPIs, and report openly on what is working and what isn’t

Be the bridge between NA and global
Represent the North American market in global planning, launches, and roadmap conversations

Partner with the Creative Director and global Brand & Creative team to adapt our brand, voice, and narrative for NA while keeping our value proposition consistent worldwide

Brand and product marketing
Own how Teamtailor shows up in North America: awareness, credibility, and reputation through campaigns, events, partnerships, PR, thought leadership, and customer stories

Develop positioning and messaging for products, features, and use cases across NA segments

Equip Sales and Customer Success with messaging, battlecards, enablement, and customer-facing narratives

Content and demand generation
Build a content engine that supports both brand and pipeline: SEO, blog, guides and reports, webinars, email, case studies, and social

Plan and run multi-channel campaigns that move target accounts from awareness to opportunity

Define lead quality, handoff, and follow-up with Sales, and optimize the funnel from first touch to closed-won

Customer and market insight
Gather and synthesize customer feedback, market trends, and competitive intelligence, and share it internally as the voice of the NA customer

Spot gaps in awareness, positioning, or adoption and turn them into concrete initiatives

Use data to measure brand reach, content engagement, campaign performance, and adoption

We are looking for someone who:
Is a senior marketer who can set direction and also execute. You can move from a boardroom narrative to a funnel dashboard, and you’re confident presenting a strategy to global leadership and then building it yourself. You’re comfortable with ambiguity, and you build momentum without needing a big team around you.
Has 6+ years of B2B marketing experience in SaaS, with hands-on depth across brand, product marketing, content, and demand generation

Has a track record of owning marketing strategy and execution end to end, as a solo marketer, an early regional leader, or in a startup-style environment

Has experience building a market strategy and securing buy-in from senior or global stakeholders

A strong commercial mindset and a clear understanding of how brand and product communication drive pipeline and adoption

Has experience running content and demand programs from strategy and production through measurement

Has strong analytical skills and comfort with marketing analytics, customer insights, and product data

Bonus if you
Have experience in HR tech or recruiting software

Have worked with scaling international B2B companies, or with a global HQ across time zones

Have experience with marketing automation, SEO, and attribution tools

Have driven product adoption or onboarding initiatives

Have strong instincts for positioning and packaging products in competitive markets

What we offer:
• The opportunity to work for a leading employer branding and recruitment platform. 🥰
• Professional growth in a fast-growing environment, with ongoing training & support.🎗️
• The opportunity to collaborate with a talented and supportive team.🎤
If this opportunity excites you, we look forward to receiving your application!